Microsite Development

A microsite is a special Web site that focuses on one particular product, service, or marketing initiative. Some microsites have only one page, while most have only several pages. More often than note, a microsite will have its own domain name or URL.

For example, Company A would most likely have a Web site at www.companya.com. However, when Company A introduces its new Widget 3000, it might decide to build a small Web site dedicated solely to this new product: www.widget3000.com. Or, if there will be an event dedicated solely to the launch of this new product, Company A might build the following microsite: www.widget3000expo.com.

A microsite can also be a landing page that is part of a specific marketing initiative. A landing page (also called a "splash page") is a Web page that usually requests some sort of action on the part of the visitor. It could be registration to an event, or it could be signing up for a newsletter (free or paid). It could be a form in which visitors learn about a product or service and then request additional information.

For example, here is a microsite for a REALTOR® who specializes in Alpharetta homes. The long-term goal for this microsite is to use search engine marketing and search engine optimization to achieve decent search engine rankings for the keywords "Alpharette homes" and "Alpharetta real estate." When visitors come to the site, the goal is for these visitors to complete the contact form so that the REALTOR® can contact them.

Depending on your business and its products or services, a microsite may become a useful part of your overall marketing effort. For more information, call Paul Broni on (770) 265-8316, or use the QuickConnect form to get a response from us in moment