Search Engine Marketing

Search engine marketing covers a whole range of possible activity. The end goal, however, is the same: to attract relevant, meaningful visitors to your Web site.

For most businesses, the greatest return on search engine marketing dollars comes from traffic generated through what some call "natural" search (that is, not "paid" search, or "pay per click" search). Some people also call natural search "free" or "organic" search. No matter what you call it, these are the search results that appear and for which no payment was received by the search engine.

To maximize the results of natural search, you need to do two things.

First, you need to spend some time on search engine optimization, which means that you're tweaking certain aspects of your Web site so that certain pages will be more highly ranked for certain keywords. This is a methodical, ongoing process.

Second, you need to spend time doing things outside of your site that will also help with page rankings. Probably the most common effort made here is to establish inbound links to your Web pages. The thing is, not all inbound links are the same (some are actually 100% useless). Again, this is a methodical, ongoing process.

Incredibly, there are estimates that as many as 95% of small business Web sites are not property optimized for search engines. If you'd like feedback as to your Web site's search engine optimiaztion, just use the QuickConnect form, or call Paul Broni on (770) 265-8316. We'll prepare a "report card" for your Web site and let you know what can be done to improve its performance.

In addition to efforts related to natural search, search engine marketing also covers paid placement of advertisements for your site on various search engines. We also offer pay-per-click campaign management to support this effort.